Our Story

Welcome to Shop Étoile! We are Danica & Natalie, best friends, wives and moms. Our kids attended preschool together and along with so many shared interests and similarities it didn’t take long until we all became the best of friends; both parents and children alike. Our love of fashion has always been something we had in common and later we learned that we also shared our love of the stars in the sky. Out of that union, Étoile (French for “star”, pronounced: /e.twal/) was born. Opening an online women’s boutique has been a dream we’ve had for quite some time and we are so excited to have both reached a point in our lives where our vision has finally become a reality!

Our Vision

Étoile is the place for refreshing your wardrobe with the latest trends in women’s clothing, jewelry, and accessories. We promise to bring you pieces that you’ll love - whether it’s a romper for a day at the beach, a flirty dress for a romantic date night or a basic cami you can pair with everything, as well as matching accessories to make your outfit sparkle like the star you are! We genuinely love each of our hand-picked pieces and hope you will too. We want to help make you feel your best at all times and are here should you ever need any style advice. We are so very excited to take this journey with you, thank you for stopping by and showing Shop Étoile some love!